TIPS FOR BUSINESS OWNERS
As an enterprenuer, infoprenuer, these are some of the fundamental business lessons
PASSION IS NOT ENOUGH
I have read books and listened to speakers
saying things like “do things because you
enjoy doing them (passion) and not
because of money” or “focus on your
passion and not the money”. No doubt
they are great life nuggets in our business
but it is not the complete truth. I have come to realize it is better to
focus on my passion, have a practical and
sustainable business plan on how to make
money from it than launching a project I
was passionate about without any
business plan of building a successful
business around it. Social entrepreneurs
have to learn the hard way that it is not a
bad thing to make money from your
passion. STOP THE FREE PROJECTS.
BRANDING IS KEY
I will recommend you to have a
professional website, an online/ internet platform, call card,
communicate with people with branded
emails. When you are sending prices,
suggestions, quotations etc., use your
business email address not your personal
email and send quotations, proposals,
receipts in PDF using your corporate
letterhead. Don’t ever send a handwritten
document to your client. Go the extra mile
to type and print all communications with
your client. People take you more seriously
and are willing to pay more when you
show a certain level of professionalism.
MEDIA IS POWERFUL
Make use of every form of media to
promote your business. I had great ideas
that eventually become a nice project, but
the biggest error I tend to commit was to
think that because the project is great and
unique, people will always take rapt
interest in it. Some get lucky, but most
time, it doesn’t work. The good news is
that media is everywhere, use it to
promote your business. I guess you are
thinking I am referring to just TV and
Newspapers, certainly not!
There are cheaper and effective media channels you can explore to promote your business which include; BBM,WhatsApp, Instagram,Facebook, Twitter, blog platform like CIB which has thousands of visitor weekly. Get your service
These are some of the fundamental
lessons I have learnt this year. I hope it
helps someone in Year 2015. Make next
year full of exploits and adventure, you
have the capacity stop doubting yourself.
If you refuse to start today because of the
fear of failure, you have failed already.
Don’t let unnecessary fear rob you of the
joy and glory of victory and fame, GO
AND START SOMETHING!
For all entrepreneurs, what were your
As an enterprenuer, infoprenuer, these are some of the fundamental business lessons
PASSION IS NOT ENOUGH
I have read books and listened to speakers
saying things like “do things because you
enjoy doing them (passion) and not
because of money” or “focus on your
passion and not the money”. No doubt
they are great life nuggets in our business
but it is not the complete truth. I have come to realize it is better to
focus on my passion, have a practical and
sustainable business plan on how to make
money from it than launching a project I
was passionate about without any
business plan of building a successful
business around it. Social entrepreneurs
have to learn the hard way that it is not a
bad thing to make money from your
passion. STOP THE FREE PROJECTS.
BRANDING IS KEY
I will recommend you to have a
professional website, an online/ internet platform, call card,
communicate with people with branded
emails. When you are sending prices,
suggestions, quotations etc., use your
business email address not your personal
email and send quotations, proposals,
receipts in PDF using your corporate
letterhead. Don’t ever send a handwritten
document to your client. Go the extra mile
to type and print all communications with
your client. People take you more seriously
and are willing to pay more when you
show a certain level of professionalism.
MEDIA IS POWERFUL
Make use of every form of media to
promote your business. I had great ideas
that eventually become a nice project, but
the biggest error I tend to commit was to
think that because the project is great and
unique, people will always take rapt
interest in it. Some get lucky, but most
time, it doesn’t work. The good news is
that media is everywhere, use it to
promote your business. I guess you are
thinking I am referring to just TV and
Newspapers, certainly not!
There are cheaper and effective media channels you can explore to promote your business which include; BBM,WhatsApp, Instagram,Facebook, Twitter, blog platform like CIB which has thousands of visitor weekly. Get your service
These are some of the fundamental
lessons I have learnt this year. I hope it
helps someone in Year 2015. Make next
year full of exploits and adventure, you
have the capacity stop doubting yourself.
If you refuse to start today because of the
fear of failure, you have failed already.
Don’t let unnecessary fear rob you of the
joy and glory of victory and fame, GO
AND START SOMETHING!
For all entrepreneurs, what were your
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