MTN ROLLS OUT VAS FOR CHRISTIANS.

MTN ROLLS OUT VAS FOR CHRISTIANS.
MTN has rolled out various life-enriching and spirit-filled
Value Added Services (VAS) offerings for Christian
subscribers. The essence is to ensure that Christian
subscribers get connected to their faith on daily basis,
especially during the Lenten season.
The offerings, according to MTN, would also enable
Christian faithful have easy access to daily devotionals,
Bible quotes, children prayers, sermons, songs, prayers,
prayer points, hymns, callertunez and other spiritually
uplifting content, that will keep them connected to their
faith on a daily basis.
Announcing the initiative, MTN's Chief Marketing Officer,
Mr. Olubayo Adekanmbi, explained that the strategic crux
for the initiative is aimed at uplifting and encouraging
subscribers to get closer to God through the company's
bold new digital Christian VAS. "We are committed to the
total well-being of our customers as we strive to make
their lives better through our propositions, products and
value-added services," Adekanmbi said.
The MTN Christian service provides subscribers with life-
changing prayers and prayer points from anointed men of
God; prayers for children, inspirational messages from
spiritual leaders, daily bible verses, praise and worship
songs, hymns, Christian callertunez and other spiritual-
enriching contents to keep Christians in-tune with God
every day.
"Subscribers can access these offerings by dialing 797 on
their mobile phones and follow the voice prompt," he said.
Speaking on the importance of the service during the
Lenten season, Adekanmbi said: "This is a way of showing
our commitment to our esteemed customers of Christian
faith, by connecting them at this period of spiritual
reflection and appreciation for the sacrifice Jesus Christ
made on the cross of Calvary, by laying down his life for
mankind."
He went further to state that the company would continue
to go the extra mile in providing exciting innovative
initiatives geared at enhancing its customers' whole new
digital experience, while encouraging them to be better in
their various fields of human endeavour.
MTN Nigeria, last year sponsored 20 of its Christian
subscribers across the country to Jerusalem for pilgrimage.
This is as a result of their subscription to various MTN
Christian services.
MTN Boosts Christian Subscribers
With New Proposition